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 IFL Scores Solid Ratings Growth On MyNetworkTV & FSN

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JoeDaddy
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PostSubject: IFL Scores Solid Ratings Growth On MyNetworkTV & FSN   Sat 31 Mar 2007, 1:54 am

Jerry Milani sent along the following:

INTERNATIONAL FIGHT LEAGUE SCORES SOLID RATINGS GROWTH ON MYNETWORKTV
AND FOX NET

MyNetworkTV’s numbers rise 60% from prior programming during February
sweep, and over 250% in the key male demo; FSN numbers rise 24% from
previous programming in 11 p.m. Friday period

NEW YORK, March 30, 2007 ��" The International Fight League (OTC.BB:
IFLI), the world’s first team-based professional mixed league,
has made tremendous strides in growing its television reach in
less than a month. “IFL Battleground” on MyNetworkTV and the IFL’s
weekly team competition on Fox Sports Net (FSN) have seen weekly growth
since launching in the last month. “IFL Battleground” is seen on
Monday nights on MyNetworkTV from 8-10 p.m. EDT/PDT, 7-9 p.m. CDT.

‘”The proof of growth is in the numbers,” said IFL CEO and
co-founder Gareb Shamus. “The sport of Mixed Martial Arts, and the
International Fight League model, is resonating more and more each week with
both the male and female audiences through our efforts with our
broadcast partners. As we reach our one-year anniversary, all the numbers
point to a very bright future ahead for the IFL, both in and out of the
ring.”

“IFL Battleground” has achieved record numbers for MyNetworkTV in
just its first three weeks.

Those numbers include:

• A 60% increase in overall audience size over MyNetworkTV February
sweeps prior program numbers, including a 250% increase in males 18-49.
• A three-telecast viewer reach of over 6.1 million, the best first
three telecast cume for any show since the Network launched last
September.
• The February 26 “IFL Battleground” show featuring the New York
Pitbulls set a record for males watching MyNetworkTV, delivering a 0.7
in the male 18-49 category.

On the sports cable side, the IFL’s weekly Friday night matchup on
FSN has seen:

• An impressive 24% increase in the 11 p.m. window from other
programming that has held that time slot in the first quarter of 2006 (FSN’s
“Best Damn Sports Show Period”).
• Overall the program rose in all key male demos, with men 18-34 up
41%, men 18-49 up 15% and men 25-54 up 27%.

About the IFL

International Fight League™ (IFL) is the world’s first professional
mixed martial arts sports league. IFL has its headquarters in New York,
NY and offices in Las Vegas, NV. For more information about IFL,
please see: www.ifl.tv.
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