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 “Sports Illustrated” Cover Features the UFC

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JoeDaddy
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PostSubject: “Sports Illustrated” Cover Features the UFC   Wed 23 May 2007, 12:01 pm



The UFC, and more specifically UFC fighter Roger Huerta, are featured on the cover of the latest issue of Sports Illustrated.

The issue is now on sale at newsstands.
This latest dose of international media exposure comes on the heels of Chuck Liddell’s turn on the cover of ESPN The Magazine.

In addition to the slick-looking cover, a solid story accompanies the Sports Illustrated coverage. The basic premise is that MMA — and its leading organization, the UFC — is a legit enterprise passionately watched and followed by real sports fan. Even the veteran fans will probably find something new and noteworthy in the story, which was authored by L. Jon Wertheim.

You can read the full text at SI.com.
Although he graces the issue’s cover, Huerta doesn’t appear in the story until the last few graphs. Some fans have wondered why the lightweight received top billing. Huerta (17-1-1 MMA, 3-0 UFC), though a promising contender, isn’t exactly one of the organization’s most marketable and well-known fighters. However, the former newspaperman in me leads me to believe that Huerta simply lucked out by being the focus of a fantastic photo.

(And what a great photo it is. )

It was recently reported that Randy Couture would appear on the cover of Sports Illustrated sometime this summer — and that still appears to be the case.

This latest UFC-themed cover is just a bonus.


Last edited by on Sat 14 Jul 2007, 7:33 pm; edited 1 time in total
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PostSubject: Re: “Sports Illustrated” Cover Features the UFC   Wed 23 May 2007, 2:13 pm

that photo is pretty badass. can't wait to see the couture cover! they need to show him ground and poundin.
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Andy
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PostSubject: Re: “Sports Illustrated” Cover Features the UFC   Wed 23 May 2007, 4:18 pm

I hope the cover shot is of Randy bombing Sylvia in the face from the first five seconds of their fight!!
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